LOCAL SEO

Advertising brings customers while it runs and nothing when it doesn't. Local search position keeps producing after the work stops — which makes it the only genuinely accumulating asset in most local marketing budgets.

The trade is time. Nothing here works in a fortnight, and anyone promising otherwise is selling something else. What it does is compound, so year two costs less than year one for more return.

Stop paying for ads and it stops. Stop paying for position and it's still there.

• Google Business Profile as the foundation
• Site structure and internal linking built for local intent
• Service and area pages with real substance, not thin duplicates
• Name, address and phone consistency across the web
• Review volume and recency
• Local content that answers what people actually search
• Schema markup that matches what's visible on the page
• Reporting on position, calls and enquiries rather than impressions

Foundation first — profile, structure, consistency — then content and authority over time. Expect early movement in three months and meaningful position in six to twelve, depending on how competitive your category is locally.

Broad competitive terms in a crowded market are often not worth pursuing, and knowing which is most of the skill. We'd rather tell you a term is out of reach than take a year's fee chasing it.