LOGO & IDENTITY

Most identity projects deliver a logo file and leave everything else to be improvised. Six months later the sign, the invoice, the van and the Instagram post are four different companies, and nobody can say which one is right.

Identity is the answer to that. It's the mark, but it's also the typefaces, the palette, the spacing, the way things sit together — decided once, written down, and used by anyone.

The logo isn't the brand. It's the thing the brand is built around.

• Primary logo plus the variants you'll actually need — horizontal, stacked, icon-only, single-colour
• Colour palette with usage rules
• Typography with a real hierarchy
• Clear-space and minimum-size rules
• Application to your key assets
• Files in every format you'll be asked for, organised so you can find them

Two directions, not eight — presented with the reasoning behind each rather than as a wall of options. Two to three rounds of refinement on the direction you choose. Roughly seven to ten working days for identity work, depending on scope.

You own everything at the end. Source files included, no licensing, no dependency on us to use your own logo.

If your mark is fine and the problem is that nobody knows how to use it, you don't need a new logo. You need guidelines — cheaper, faster, and it fixes the actual complaint. We'll tell you that before you spend anything.