BRAND SYSTEMS
REBRAND
A rebrand is a change of position, and every surface the business shows its name on has to move with it. Deciding what moves, in what order and at what cost is the whole first conversation.
The nameplate is the same business the whole way up. What changes is the position it holds, and every surface around it moves with it: the sign, the van, the browser tab. That is the test of a real rebrand. If the logo moved and nothing else did, the business is still standing where it was.
WHAT THIS ACTUALLY IS
A change of position, not a change of colour.
A real rebrand happens when the business has outgrown how it presents itself. A different market, a different offer, a merger, a reputation problem, or a name that no longer describes what you do.
This is what a real rebrand looks like from the outside: the same business, a different position, and every surface changing together. If only the logo moved, nothing moved.
Boredom with your own logo is not a change of position. The test is whether the market's understanding of the business has to change, and when it has, every surface changes with it.
WHAT'S INCLUDED
- Assessment of what the rebrand has to change and what it can keep
- Positioning work before any design begins
- New identity system
- Migration plan for what changes, when, and in what order
- Guidelines so the new brand holds
- Rollout across site, signage, print, social and profiles
- Handling of search and profile continuity so a name change doesn't cost you visibility
HOW IT WORKS
Positioning first, always. A rebrand that starts with visuals is redecorating.
A month for a full rebrand of an established business, including rollout planning. Faster means something got skipped.
HONEST NOTE
The most expensive part isn't design.
The design is the smaller bill. Signage, vehicles, print, profiles, search presence and the customers who need to recognise you all change afterwards, and that cost is usually larger than the design fee. It's the part most proposals leave out. We cost it honestly before you commit.
Every item on this list changes after a rebrand, and each one has a price. Watch how long it takes to get to the end. That is the part a design fee never covers, and the part we cost before you commit.
ALSO IN BRAND SYSTEMS
The rest of the system.
NEXT STANDARD
Find out what a rebrand has to move.
The audit names every surface the rebrand has to change and what each one costs. Findings inside 48 to 72 hours, and they're yours whether or not we work together.
Prefer email? Reach out directly at evolve@bassklip-creative.com.