GROWTH SYSTEMS
GOOGLE ADS
Ads buy speed. That's a legitimate thing to buy — as long as you know that's what you're buying, and that it costs more the longer you rely on it alone.
WHAT THIS ACTUALLY IS
Renting the top of the page.
Paid search puts you in front of people with immediate intent, today, without waiting for position to build. For urgent-need categories that's genuinely the right tool.
Where it goes wrong is structure. Budget set to what's available rather than what the market can absorb. Keywords chosen for volume rather than intent. Clicks landing on a homepage. Negative keywords never maintained, so the budget quietly leaks to searches that were never going to convert.
Most wasted ad spend isn't the ads. It's where the click lands.
WHAT'S INCLUDED
- Campaign structure built around intent, not keyword volume
- Landing pages that match the ad
- Negative keyword management, maintained rather than set once
- Budget set to what the market can absorb
- Conversion tracking wired properly, including calls
- Regular optimisation against what's actually producing
- Reporting in cost-per-enquiry, not impressions
HOW IT WORKS
Measurement goes in before anything runs. No campaign launches until we can prove what it did.
Start smaller than feels right and spend into what works, rather than setting a budget and hoping. Roughly four days to build a campaign properly; management is ongoing.
HONEST NOTE
Your account stays yours.
Your Google Ads account, in your name, with your billing and your historical data. Not agency-held, not rebuilt from scratch if you leave. Account ownership is where a lot of clients discover they own less than they thought.
NEXT STANDARD
Find out what your spend is actually returning.
The audit reviews structure, targeting, landing pages and tracking, and names where the budget leaks. Findings inside 48 to 72 hours, and they're yours whether or not we work together.
Prefer email? Reach out directly at evolve@bassklip-creative.com.