GROWTH SYSTEMS
GOOGLE BUSINESS PROFILE
It's free, most customers check it before your website, and almost every business has filled in about half of it. Pound for pound it's the highest-return thing available to a local business.
WHAT THIS ACTUALLY IS
The storefront most of your customers actually see.
For a local search, the map result is where the decision happens. Hours, photos, services, reviews, whether you're open right now — many people never reach your website at all.
And it decays. A profile set up three years ago has old photos, missing services, unanswered reviews and holiday hours that were wrong last December. None of that is dramatic. It just quietly costs you the customer who chose the business that looked open.
It's free the way a shop window is free. Someone still has to dress it.
WHAT'S INCLUDED
- Categories and attributes set properly — the single most-missed thing
- Services and products filled in completely
- Current photography of the real business
- Posts on a cadence, because the profile rewards activity
- Review generation and response
- Q&A seeded and monitored
- Reporting on calls, direction requests and profile actions
HOW IT WORKS
The build-out is a day's work in most cases. Maintenance is ongoing and light — a few hours a month — and it's the part that actually compounds.
HONEST NOTE
Sometimes this is the whole answer.
We regularly audit a business, find the profile half-finished, and conclude that fixing it is worth more than anything else on the table this quarter. When that's true, that's what we'll say — including if it means you don't need the rest of what we do yet.
NEXT STANDARD
Find out what yours is missing.
The audit reviews your profile against what a competitor's shows and names the gaps. Findings inside 48 to 72 hours, and they're yours whether or not we work together.
Prefer email? Reach out directly at evolve@bassklip-creative.com.