WEBSITE SYSTEMS
LANDING PAGES
One page, one audience, one thing to do. Sending paid traffic to your homepage is the most common way to waste an advertising budget, and it happens constantly.
WHAT THIS ACTUALLY IS
A page with one job.
Your homepage is built for everyone — every service, every audience, every stage. That's correct for a homepage and wrong for an ad click, because someone who clicked an ad about kitchen renovation should land on kitchen renovation, not on a menu.
Every extra option on the page is a chance to do nothing. A landing page removes them deliberately.
Every extra choice on the page is a chance to leave.
WHAT'S INCLUDED
- Message matched to the ad, so the click isn't wasted
- One action, stated clearly and repeated
- Objection handling in the order objections actually arise
- Proof placed where doubt occurs
- Fast loading, because paid traffic is mostly mobile and impatient
- Tracking wired properly so you know what converted
- Built to be duplicated for the next campaign
HOW IT WORKS
Usually one working day per page once the campaign and offer are settled. Built on your existing site rather than a separate tool, so the traffic, the tracking and the brand stay in one place.
HONEST NOTE
A landing page won't fix a weak offer.
If the thing being advertised isn't compelling, a better page makes that clearer rather than fixing it. We'll say so before building one — usually the offer is the cheaper thing to change.
NEXT STANDARD
Find out where your ad spend is landing.
The audit follows the path from ad to enquiry and names where it leaks. Findings inside 48 to 72 hours, and they're yours whether or not we work together.
Prefer email? Reach out directly at evolve@bassklip-creative.com.